do you think we shape advertising, or does advertising shape our society?

Lon Pennington: I think it works both ways.You will find that advertising plays a huge role in social expectations, styles, stereotypes and whatever. Alternatively, our society puts restrictions on the extent to which advertising can change our current thoughts. If an advertising campaign came out promoting something extreme like, lets say, eating monkeys then society would not conform to it.To actually answer your question i am going to say that advertising shapes our society a lot, but, it does so in ways regulated by society...Show more

Inell Riesgo: I think both are true to some extent. But, I think that advertising shapes our society more than we shape advertising.